Real advice. No hype. Just the stuff you need to know.
So you’ve been thinking about selling on Amazon. Maybe someone told you it’s a great way to make passive income. Or you saw a video of someone who started with one product and now they’re “crushing it.” Sounds awesome, right?
But where do you actually start? This Amazon seller guide is here to lay it out for you—step by step, with no fluff.
Why Amazon? What’s the Big Deal?
Let’s not sugarcoat it—Amazon is a beast. It’s where millions of people shop daily, and once you get in, it can move fast. You don’t need to open a store or build a fancy website. Amazon already has the traffic. You just need to show up the right way.
That said, selling there isn’t a cakewalk. If you’re thinking of winging it, don’t. A lot of new sellers lose money because they skip the basics. That’s why this Amazon seller guide exists—to help you not do that.
Step 1: What Should You Sell?
This is the part where most people get stuck—and honestly, it’s okay. You don’t need a one-in-a-million product. But you do need one that people actually want to buy.
Here’s a good way to look at it:
- Don’t chase trends. They disappear fast.
- Pick something people need year-round.
- Make sure it’s lightweight (shipping costs matter) and not likely to break.
If you’re still in the early phase and checking out Amazon FBA for beginners, keep it simple. Your first product doesn’t have to be a home run. You just need it to sell.
Step 2: Setting Up Your Account
Time to go official. Head to Amazon Seller Central and sign up. You’ll need your ID, tax info, bank account—basic stuff. You’ll choose between:
- Individual account: Good for testing the waters
- Professional account: Best if you plan to sell regularly
Most folks starting seriously go with the pro plan. If you’re Googling how to become an Amazon seller, this is your moment—it’s the first real step in the door.
Step 3: FBA vs FBM – What’s Best for You?
Here’s the deal. You can:
- Ship the orders yourself (FBM – Fulfilled by Merchant), or
- Let Amazon do the heavy lifting (FBA – Fulfilled by Amazon)
If you’re just starting out, FBA is usually the smarter move. Amazon stores your inventory, ships orders, handles returns—basically, they do the hard stuff. Just know you’re paying for that service, so you need to factor it into your product pricing.
Step 4: Listings Matter—A Lot
Here’s where new sellers make rookie mistakes. A weak product listing = no sales. Period.
Make sure your listing:
- Uses clear, human language (not keyword soup)
- Shows your product in action with clean, real photos
- Answers questions before they’re asked
One of the best Amazon seller tips out there? Think like a shopper. If you wouldn’t buy your product based on what you wrote—fix it.
Step 5: Launch Smart, Then Improve
You don’t need to blow your budget on ads right away. Start small. Track your sales. Check your reviews. If customers say “the lid doesn’t close right” or “the color’s off,” don’t just ignore it—fix it.
That’s what successful sellers do. They improve. Constantly.
Any real Amazon seller guide should remind you: you don’t need perfection. You need progress.
👋 A Quick Word About Perfality
Whether you’re just figuring things out or already running a large catalog, Perfality helps sellers of all sizes keep their Amazon operations in order.
We’re not some cookie-cutter agency. We’re hands-on. We work with small brands launching their first SKU, and big ones managing complex operations. From listings and inventory to fulfillment support, we handle the backend so you can focus on the big picture.
And yes—when things get messy (and they will), we’re the ones who help clean it up.
Final Thoughts
Amazon’s not a get-rich-quick platform. It’s a business—and it can grow fast if you stay focused. Follow the steps, keep learning, and stay flexible.
Thinking of starting? Already started and feeling stuck? Wherever you are, just know: you don’t have to figure it all out alone.Need help? Reach out to Perfality. We work with sellers who are serious about growing—without burning out in the process.
