- Industry Category: Dinnerware
- Business Goals: Reduce high ACoS and TACoS, boost sales, and improve overall profitability.
Client Challenges :
- High ACOS: The client faced an ACOS of 44.93%, resulting in unprofitable ad spend.
- Low Sales Volume: Sales were stagnant at $6,284.98 with only 53 orders, limiting growth potential.
- Product Pricing Challenges: The client’s low-priced product (silicone rubber bracelets) made it difficult to maintain a healthy profit margin while advertising.
- Irrelevant Spend: Ads were targeting broad and irrelevant audiences, wasting budget and reducing ROAS (Return on Ad Spend).
- Comprehensive Keyword Research:-
- Added negative keywords to eliminate irrelevant clicks, reducing wasted ad spend.
- Identified high-converting, long-tail keywords with low competition to target high-intent buyers.
2. Campaign Restructuring:-
- Created separate ad groups for product variations and match types (broad, phrase, and exact).
- Developed distinct campaigns for Sponsored Products, Sponsored Brands, and Sponsored Display to maximize reach and engagement.
3. Strategic Bid Optimization:-
- Adjusted bids dynamically based on performance data to ensure competitive placement while maintaining profitability.
- Focused on top-performing placements like "Top of Search" and "Product Detail Pages" to enhance visibility.
4. Creative Display Campaigns:-
- Designed compelling ad creatives emphasizing unique product features.
- Conducted A/B testing on ad variations to identify the most effective designs.
5. Product Targeting Campaigns:-
- Targeted relevant product pages to capitalize on competitor audiences and cross-selling opportunities.
6. Real-Time Monitoring and Optimization:-
- Continuously monitored campaigns for performance trends.
- Made real-time adjustments to bids, keywords, and targeting to maximize conversions.
Sales Surge
Sales increased by an incredible 194.85%,
showcasing the success of targeted PPC
strategies.
Higher Order Volume
enhanced audience engagement and
conversion rates.
Reduced ACoS
14.61%, ensuring cost-effective ad spend and higher profitability.
|
Metric |
Before Optimization |
After Optimization |
Growth Rate (%) |
|---|---|---|---|
|
Sales |
$6,284.98 |
$18,509.39 |
194.85% |
|
Orders |
53 |
189 |
257.54% |
|
ACoS |
44.93% |
14.61% |
-67.47% |
Through the implementation of a well-defined PPC strategy, XYZ campaign performance improved significantly in terms of reduced ACOS and increased sales. By focusing on campaign restructuring, bid optimization, and backend search term enhancements, we maximized the brand’s advertising efficiency and built a foundation for long-term profitability.
The strategy has not only enhanced paid ad performance but also positively impacted organic visibility, positioning the brand for continued growth across multiple product categories.
