If you’re selling on Amazon, here’s a simple truth: your listings might be working against you—and you may not even know it. A good product alone doesn’t guarantee sales. The way you present that product? That matters just as much, sometimes more.
A proper amazon listing audit helps you see what’s holding your page back. Maybe your keywords are outdated. Maybe your bullets are too vague. Or maybe you haven’t changed a thing in a year, while competitors have improved every month. That’s how listings fall behind.
So in 2025, reviewing your content isn’t optional. It’s survival.
Why You Can’t Skip Audits This Year
Let’s keep it real: selling on Amazon has become a constant race. New sellers show up every day, many of them running ads, testing copy, and optimizing images faster than you can blink. If you’re not revisiting your listings, you’re probably already losing ground.
Running an amazon product listing audit means taking time to look at every piece of your page—title, bullets, photos, backend terms, even A+ content. It’s not just for when something goes wrong. It’s how you keep things going right.
Also, Amazon itself tracks how “complete” and “useful” your listing is. They don’t talk about it much, but your amazon listing quality score affects where your product shows up—and how much it costs you to advertise.
At Perfality, we’ve worked with Amazon sellers who were doing okay, then suddenly hit a wall. In almost every case, an amazon listing audit helped us spot what changed—and fix it before things got worse.
What Should You Actually Be Checking?
1. The Product Title
This is your first impression. You want keywords, yes, but not a jumbled mess. During your amazon listing audit, read it like a buyer would. Does it make sense? Does it flow? Or does it just feel like someone crammed in every keyword possible?
2. Bullet Points
Your bullets aren’t just there to list specs. They should answer questions. Help people picture themselves using your product. A smart amazon product listing audit will cut the fluff and keep what matters. Benefits, not just features.
3. Photos and A+ Content
Look at your images on a phone—not just desktop. Are they clear? Do they show how the product works in real life? You’d be surprised how many sellers skip this step. Your amazon listing audit should treat images like copy. They tell a story. Make sure it’s the right one.
4. Backend Keywords
This part is hidden from buyers, but it helps your listing get found. Check for duplicates. Irrelevant terms. Or worse, nothing filled in at all. An amazon product listing audit should always include this, yet so many sellers forget it.
What’s the Deal with Amazon Listing Quality Score?
Amazon doesn’t fully explain it, but your amazon listing quality score is a behind-the-scenes rating. If you’re missing attributes, have low-res photos, or weak descriptions, that score drops. And when that happens, your visibility suffers.
You won’t always see an alert. The listing just… slips. Lower traffic. Fewer impressions. Ads cost more. This is why a proper amazon listing audit can save you before things spiral.
At Perfality, we help sellers not just identify these problems but also understand what to fix first. We don’t waste time on changes that won’t move the needle. We focus on improving your amazon listing quality score fast, without making you start over from scratch.
How Often Should You Audit?
Quarterly works well for most sellers. If you’re launching often or tweaking ads, do it monthly. If your category is seasonal? Do it before every peak period. A regular amazon listing audit is like checking your oil—it keeps things running before a breakdown hits.
Mistakes Sellers Overlook
Let’s call these out, because they’re common:
- Bullets copied from a competitor, word for word
- Images that don’t show how the product solves a problem
- Backend search terms stuffed with junk
- Old pricing or delivery times that no longer apply
- Descriptions that sound like they were written for a robot
A deep amazon product listing audit catches all of these. And fixing them? It often lifts your amazon listing quality score, too—without needing a total overhaul.
Want Help? Let’s Make It Easier
Not everyone has time to go line by line through each ASIN. That’s where we come in.
At Perfality, we specialize in helping Amazon sellers update and improve their content—without drowning in spreadsheets. We run every amazon listing audit manually. We don’t rely on auto-generated suggestions that miss context. Instead, we look at how customers think, what competitors are doing, and where Amazon wants your listing to improve.
From your backend search terms to your A+ modules, we’ll walk through each piece with fresh eyes. The goal? A real, no-fluff amazon product listing audit that helps your product stand out and sell better.
And yes, we know what it takes to improve that elusive amazon listing quality score—we’ve done it again and again.
Wrap-Up
Auditing your Amazon listings isn’t a one-time chore. It’s part of running a serious business. If you haven’t done it in a while, now’s the moment. Don’t wait for sales to dip or ads to tank.
Start with a checklist. Look at it like a buyer. Or let someone like us help. Because a good amazon listing audit doesn’t just fix problems. It finds potential.
