Walmart’s product claims policy tightened in June 2026, adding stricter substantiation requirements for organic, Made in USA, and environmental marketing claims. Here’s what Walmart Marketplace sellers need to check before their next listing gets unpublished.
Walmart Connect advertising is expanding after Walmart’s completed acquisition of Vibe.co, a self-service streaming TV ad platform. Here’s what the deal means for sellers and brands advertising on Walmart Marketplace.
Walmart’s 2026 Back-to-School pricing is its most aggressive since 2019, with 1,300+ new Rollbacks and prices starting at $0.25 on top classroom supplies. Here’s what the announcement means for sellers on Walmart and Amazon.
