Question 1

What is Amazon ACOS and what is a good ACOS?

Accepted Answer

ACOS (Advertising Cost of Sale) measures ad spend as a percentage of sales generated from that ad. A good ACOS varies by product margin, but lower ACOS generally means more efficient ad spend.

Question 2

What is Amazon TACOS and how is it different from ACOS?

Accepted Answer

TACOS (Total Advertising Cost of Sale) measures total ad spend against total sales, including organic sales, while ACOS only measures ad spend against ad-driven sales.

Question 3

What is Amazon FBA and how does it work?

Accepted Answer

Amazon FBA (Fulfillment by Amazon) is a service where sellers store products in Amazon's fulfillment centers, and Amazon handles picking, packing, shipping, and customer service.

Question 4

What is Amazon FBM and when should you use it?

Accepted Answer

FBM (Fulfilled by Merchant) means the seller handles storage, packing, and shipping directly instead of using Amazon's fulfillment centers. It suits sellers with existing warehousing or lower-volume, oversized products.

Question 5

What is the difference between Amazon Vendor Central and Seller Central?

Accepted Answer

Seller Central is used by third-party sellers who manage their own listings and pricing. Vendor Central is used by manufacturers or distributors who sell products directly to Amazon as a wholesaler.

Question 6

What is Amazon Brand Registry and why does it matter?

Accepted Answer

Amazon Brand Registry gives brand owners access to enhanced tools for protecting intellectual property, controlling listings, and accessing advanced content and analytics features.

Question 7

What is the Amazon Buy Box and how do you win it?

Accepted Answer

The Buy Box is the featured 'Add to Cart' offer on a product page. Winning it depends on factors like price, fulfillment method, seller performance, and inventory availability.

Question 8

What is Amazon A+ Content and does it improve sales?

Accepted Answer

A+ Content lets brand-registered sellers add enhanced images, comparison charts, and formatted text to product listings, which can improve conversion rates and reduce returns.

Question 9

What is Amazon Vine and how does it work?

Accepted Answer

Amazon Vine invites trusted reviewers to receive free products in exchange for honest reviews, helping new listings build early, credible customer feedback.

Question 10

What is Amazon DSP advertising?

Accepted Answer

Amazon DSP (Demand-Side Platform) lets advertisers programmatically buy display and video ads both on and off Amazon, targeting audiences based on shopping behavior.

Question 11

What is the difference between Sponsored Products, Sponsored Brands, and Sponsored Display?

Accepted Answer

Sponsored Products promotes individual listings in search results. Sponsored Brands showcases a brand with a custom headline and multiple products. Sponsored Display targets audiences on and off Amazon with display ads.

Question 12

What is marketplace management for ecommerce brands?

Accepted Answer

Marketplace management covers the ongoing operation of a brand's presence on retail platforms, including listings, advertising, fulfillment, customer service, and performance monitoring.

Question 13

How do you sell on Walmart Marketplace?

Accepted Answer

Selling on Walmart Marketplace requires an approved seller application, product listings that meet Walmart's content standards, and a fulfillment method such as Walmart Fulfillment Services (WFS) or seller-fulfilled shipping.

Question 14

What is a CPG brand and how do they sell on Amazon?

Accepted Answer

CPG (Consumer Packaged Goods) brands sell frequently repurchased products like food, personal care, and household items. On Amazon, they typically rely on strong content, subscribe-and-save options, and advertising to drive repeat purchases.

Question 15

Which retailers and marketplaces does Perfality manage?

Accepted Answer

Perfality manages accounts across Amazon, Walmart, Target, Chewy, Petco, PetSmart, Wayfair, Home Depot, Best Buy, eBay, and Etsy.

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