- Perfality
- August 1, 2026
- 10:16 am
- Read Time: 10 mintues
Amazon’s Selling Partners newsroom shared a new seller spotlight this month, and it’s worth a look if you run an Amazon FBA Management Agency relationship or are weighing whether to start one. The official announcement profiles The Woobles, a Durham, North Carolina company that turned learn-to-crochet kits into a multi-national brand.
The story is a good reminder that fulfillment strategy isn’t just a backend detail. For The Woobles, choosing Fulfillment by Amazon (FBA) and Buy with Prime helped turn a garage-based side project into a company with more than 25 employees and an expanded warehouse in Cary, North Carolina.
What Amazon Shared About The Woobles’ Growth
Justine Tiu and Adrian Zhang founded The Woobles in 2020. Tiu had been thriving as a UX designer, but a promotion into management shook her confidence. She picked up crocheting to clear her head, piecing techniques together from YouTube videos and blog posts.
That experience became the foundation for a company built around learn-to-crochet kits. Each kit ships with pre-started yarn, a step-by-step video tutorial, and everything a beginner needs to finish a stuffed yarn creation, from bunnies to dinosaurs.
What started in the couple’s garage has grown into a team of more than 25 employees selling through both e-commerce and physical retail. Amazon says the brand reaches customers through the Amazon store as well as its own site, thewoobles.com.
How FBA and Buy with Prime Cut Shipping Costs
Two Amazon programs did a lot of the heavy lifting behind that growth:
- Fulfillment by Amazon (FBA) handles storage, picking, packing, and customer service for The Woobles’ orders — at a cost Amazon says is 70% less than similar premium shipping options from other carriers.
- Buy with Prime lets the brand offer Prime members fast, free delivery and easy returns directly on thewoobles.com, outside the Amazon store.
- Together, the two programs let a small team manage overseas freight and order fulfillment without building out a full in-house logistics operation.
“Amazon has allowed us to scale quickly,” Tiu told Amazon. “From helping us with overseas freight to picking and packing orders to be sent to customers, Amazon relieves a lot of supply chain challenges for us.”
What This Means for Sellers Running Their Own Amazon FBA Operations
The Woobles’ 70% figure is Amazon’s own number, and it won’t be identical for every catalog. But the underlying pattern — using FBA to offload fulfillment so a small team can focus on product and brand — plays out across most growing Amazon businesses, whether you’re working with an Amazon FBA Agency or handling everything solo for now. An Amazon FBA Management Agency can take over the parts of the operation that eat the most time, from FBA shipment prep and inventory forecasting to day-to-day account health. An Amazon FBA Marketing Agency adds advertising and listing support on top of that, which matters once fulfillment is no longer the bottleneck.
Sellers comparing options tend to look at a Full Service Amazon Management setup against an Amazon Full Service Agency, or search specifically for the Best Full-Service Amazon Agency or Best Full Service Amazon Agency for their category. Whether you land on a Full Service Amazon Agency or a Full Service Amazon Marketing Agency, it’s worth checking that the team also covers an Amazon FBA Management Service layer — someone watching inventory levels and fee changes, not just placing ads. The best Amazon account management services tend to combine all of that under one roof instead of splitting it across vendors.
Where Listing and Ad Support Matter Most
Fulfillment isn’t the only lever. Once orders move smoothly through FBA, the next constraint is usually visibility — getting a new SKU like a crochet kit in front of the right shoppers. Amazon Listing Optimization Services and Amazon Listing Optimization Agency support typically start with the same question: does the title, images, and A+ content actually explain what the product does in the first three seconds of a scroll.
That work spans an Amazon Product Listing Optimization Service rebuild for underperforming ASINs, ongoing Amazon Listing Optimization Service maintenance as the catalog grows, and ordinary Amazon Product Listing Service work for new launches. Sellers researching a partner for this stage often look for an Amazon Product Listing Service Provider that also handles compliance, or the Best Amazon Product Listing Service Agency in their specific category. For gift-category products especially, an Amazon Product Listing Optimisation Service — or an Amazon Product Listing Optimisation Service USA team that understands seasonality — can matter more than the platform features themselves.
Getting the Most from FBA and Buy with Prime
A few practical steps sellers can take after reading this spotlight:
- Check whether your top ASINs qualify for FBA cost savings versus your current fulfillment setup.
- If you also sell direct-to-consumer, look at whether Buy with Prime fits your own site.
- Compare an Amazon PPC Management Service against a full Amazon PPC Management Service Agency before Q4 ad spend ramps up.
If budget is tight, look for the Best Amazon PPC Management Service or a PPC Management Service For Amazon that specializes in your category — a specialist agency running the same budget often outperforms a generalist one.
Bottom Line for Sellers
The Woobles didn’t need a massive team to go from garage startup to a multi-national brand — they needed the right fulfillment partner and the discipline to lean on it. That’s the same case Amazon is effectively making to every independent seller reading this: build the parts of the business only you can build, and hand off the rest.
If you’re weighing how much of that to hand off, Perfality works as an Amazon Ecommerce Company handling FBA management, listing optimization, and PPC for growing brands. You can see examples in our case studies, or book a free 30-minute strategy call to talk through your specific catalog.
