- Perfality
- September 17, 2026
- 2:43 pm
- Read Time: 10 mintues
A+ Content submissions that bounce back once are frustrating. Submissions that bounce back three or four times in a row, each with a slightly different vague reason, usually mean the underlying checklist was never actually applied — just guessed at after each rejection.
The rules are more specific than most rejection notices let on, and most of the common triggers are avoidable with one pass before the first submission.
Why Amazon A+ Content Rejected Notices Keep Repeating
- Superlative or medical claims — “best-seller,” “cures,” “FDA-approved,” and similar wording are all disallowed without exception.
- Unapproved trademark symbols (™, ®, ©) used without Amazon’s specific approval.
- Competitor mentions or comparisons of any kind.
- Pricing or promotional language, including words like “free,” “discount,” or “best deal.”
- Low-resolution or emoji-containing graphics, which read as unprofessional to Amazon’s review system.
A brand name on the ASIN that doesn’t exactly match the Brand Registry-approved name.
Why Outside Design Teams Fall Into This
Freelancers and in-house creative teams unfamiliar with A+ restrictions often produce genuinely strong creative that still fails on a rule they never knew existed. That mismatch is why the same brand can burn three review cycles on issues that a pre-submission checklist would have caught in minutes.
The problem compounds when feedback from Amazon’s rejection notice gets interpreted too literally. A notice citing one banned phrase often gets fixed in isolation, while the same module still carries an unapproved trademark symbol or a low-resolution graphic elsewhere — both invisible to whoever only fixed the flagged line. Reviewing the whole module against every restriction category at once, rather than patching the one line Amazon happened to mention, is what actually breaks the rejection loop.
How Perfality Approaches This
Every A+ module we build goes through a structured review before submission, split across separate compliance and design passes rather than one combined check. Specifically:
- Claims-language scan: copy is checked line by line for superlative or medical wording (“best-seller,” “cures,” “FDA-approved”) before it reaches the design stage.
- Symbol and trademark check: any ™, ®, or © usage is verified against actual approval status rather than assumed acceptable.
- Brand-name cross-reference: the brand name used in the module is matched exactly against the Brand Registry-approved name, catching mismatches before submission rather than after rejection.
- Separate design and compliance reviews: a designer focused on visual impact isn’t always the person who catches a banned claim buried in body copy, so the two checks are run independently rather than combined into one pass.
Category-specific checklists: for categories like supplements or electronics that carry additional restrictions beyond the general A+ rules, we build a reusable checklist specific to that category before the first submission.
Related Services
A+ Content sits squarely in creative and design territory, so repeated rejections are usually solved fastest by someone who reviews compliance and design as two separate steps rather than one combined pass. If a brand has burned several review cycles on avoidable issues, a fresh set of eyes running the module against Amazon’s actual restrictions — not just what looks visually strong — tends to clear the backlog quickly.
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Frequently Asked Questions
Amazon prohibits superlative and unverifiable claims in A+ Content, including phrases like “best-seller,” medical claims, or performance guarantees, regardless of whether the claim is technically true.
Only if the trademark symbol usage has been specifically approved for that brand. Unapproved use of ™, ®, or © symbols is one of the most common A+ Content rejection triggers.
There’s no fixed limit, but each rejection restarts the review queue, so it’s faster to cross-check the entire module against Amazon’s guidelines before resubmitting rather than fixing one issue at a time.
If this is a recurring pain point rather than a one-off, it’s usually worth a quick conversation. Book a free 30-minute call with our team and we’ll walk through what’s actually happening on your account.
Have any questions? Let’s connect!
